Just consider what will work with your audience. Whether you decide to go with a plain text or HTML email is up to you. The purpose is to solidify the relationship, make customers and users feel comfortable with their purchase (which reduces refunds and cancellations).īegin to build bonds with customers in the first email you send. The tone of this email should be very personal, very genuine, and excited.It should be about building a positive impress and relationships vs being pushy and aggressive. Helpful information and features they might like Reassurance that they made a fantastic decision The basic premise is to acknowledge their purchase or subscription, tell them what will happen next, and affirm that they’ve got a place in your community.Ī heart-warming, sincere thank you with specifics on what they signed up for (no generic info!) Just to clarify, this welcome email campaign will be sent out immediately after a customer signs up for your product or service. These emails can be sent after someone makes a purchase, subscribes to your newsletter, or downloads material from your site. This approach works for EVERY business, no matter what industry you're in. They make people feel excited about joining your community.ĭon’t try to tell me that welcome emails aren’t relevant to your business. Great welcome emails go beyond thanking someone for a purchase and giving them more info. These emails start relationships off on solid ground, show customers you care, and set you up for a more long-term selling approach that benefits both of you.
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In this article I'll show you how to craft welcome email campaigns that graciously accept new customers into your business to kick off your long and happy relationships. So, why not start with how you welcome people into your business? Personalized welcome emails can do a lot to inspire customers to stick with you. Retaining customers so they gush about your services to their friends and come back to you in times of need is a top priority! Unfortunately, few businesses take the time to nurture customers after they've already made a purchase. In most businesses, the #1 goal is getting new customers in the door as quickly and with as high of a return on investment as possible. Day in and day out, we focus on generating customers.
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